{"product_id":"buddleja-davidii-royal-red","title":"Buddleja davidii 'Royal Red' (Red butterfly bush) H45 cm | Pot Ø17 cm","description":"\u003csection id=\"buddleja-royal-red\" class=\"product-content verdeia-product\"\u003e\n\u003cheader class=\"product-intro\"\u003e\n  \u003cp class=\"product-highlights\"\u003e🦋 Large deep crimson-red panicles • 🐝 Extremely bee-friendly • ☀️ Full sun • ❄️ Very hardy down to -20 °C • 💧 Drought-tolerant • 🐾 Non-toxic • 📏 H45 cm | Pot Ø17 cm\u003c\/p\u003e\n\n  \u003cp class=\"product-description-lead\"\u003eThe \u003cstrong\u003eBuddleja davidii 'Royal Red'\u003c\/strong\u003e, also known as \u003cem\u003eButterfly Bush\u003c\/em\u003e or \u003cem\u003eSummer Lilac\u003c\/em\u003e, unfurls long conical panicles of deep crimson-red flowers with purple highlights throughout summer, lightly scented with a honeyed fragrance. Native to \u003cstrong\u003eChina\u003c\/strong\u003e and naturalized across much of Europe, this fast-growing deciduous shrub is one of the most attractive \u003ca href=\"\/en\/collections\/plantes-pour-balcon\"\u003ebalcony plants\u003c\/a\u003e for biodiversity in the catalogue.\u003c\/p\u003e\n\n  \u003cp class=\"product-description-lead\"\u003eWhat sets it apart from other flowering shrubs is its exceptional nectar production, attracting a multitude of butterflies, bees and bumblebees throughout the flowering period, from midsummer to the first frosts. Its very fast growth (up to 1.5 m per year) and generous flowering make it an ideal companion for quickly transforming a balcony or terrace into a vibrant haven.\u003c\/p\u003e\n\u003c\/header\u003e\n\n\u003csection id=\"exposition-emplacement\" class=\"product-section\" aria-labelledby=\"exposition-title\"\u003e\n  \u003ch2 id=\"exposition-title\"\u003eLight \u0026amp; placement\u003c\/h2\u003e\n\n  \u003cp\u003eThe Buddleja 'Royal Red' requires full sun for abundant flowering and an intense crimson-red colour. It tolerates bright partial shade, but flowering will be sparser. It withstands heat, wind and poor soils with remarkable ease.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLight:\u003c\/strong\u003e full sun essential — at least 6 hours of direct sun per day for generous flowering.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePlacement:\u003c\/strong\u003e balcony, terrace, planter, or planted in the ground — suitable for hot, dry and windy locations.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHardiness:\u003c\/strong\u003e very hardy down to -20 °C — withstands harsh winters without difficulty, even in a pot.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoil type:\u003c\/strong\u003e any type, provided it is well-draining — tolerates poor, chalky and dry soils with ease.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp class=\"micro-tip\"\u003eThe ideal balcony position is a bright spot near a window or glass door — this way, you can enjoy the ballet of butterflies and bees from indoors throughout the summer flowering period.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection id=\"arrosage-entretien\" class=\"product-section\" aria-labelledby=\"arrosage-title\"\u003e\n  \u003ch2 id=\"arrosage-title\"\u003eWatering \u0026amp; care\u003c\/h2\u003e\n\n  \u003cp\u003eThe Buddleja 'Royal Red' is remarkably drought-resistant once established. In a pot, however, the substrate dries out quickly in summer: keep watering regular during the flowering period. To adjust your watering, \u003ca href=\"\/en\/blogs\/le-coin-vert\/prueba-del-dedo\"\u003echeck the moisture of the substrate with your finger\u003c\/a\u003e before each watering.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWatering:\u003c\/strong\u003e regular in summer to support flowering, twice a week in a pot during hot weather, every 10 days in the shoulder seasons, and almost none in winter.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDrainage:\u003c\/strong\u003e essential — use a pot with drainage holes, add clay pebbles at the bottom, and always empty the saucer after watering.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFertiliser:\u003c\/strong\u003e undemanding — liquid fertiliser for flowering plants every 3 to 4 weeks from April to September is more than enough.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePruning:\u003c\/strong\u003e prune very hard at the end of winter (February–March), cutting all branches back to 20–30 cm above the ground. Flowering occurs on new wood, so this severe pruning is essential.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeadheading:\u003c\/strong\u003e cut off faded panicles as they appear to extend flowering and prevent self-seeding (Buddleja is classified as invasive in some regions).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRepotting:\u003c\/strong\u003e every 2 years in spring, into a slightly larger pot — in a pot, its rapid growth soon requires more space.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp class=\"micro-tip\"\u003eLeaf drop in autumn is perfectly normal — Buddleja davidii is a deciduous shrub that grows fresh foliage again the following spring, often as early as March.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection id=\"associations-deco\" class=\"product-section\" aria-labelledby=\"deco-title\"\u003e\n  \u003ch2 id=\"deco-title\"\u003eDecorating ideas \u0026amp; plant combinations\u003c\/h2\u003e\n\n  \u003cp\u003eWith its crimson-red panicles and nectar-rich flowers, the Buddleja 'Royal Red' quickly becomes the heart of a lively, flower-filled balcony. To \u003ca href=\"\/en\/blogs\/le-coin-vert\/10-plantas-faciles-mantenimiento-citadinos\"\u003ecreate an easy-care urban balcony\u003c\/a\u003e, it pairs particularly well with nectar-rich perennials that thrive in full sun.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFor a pollinator-paradise balcony,\u003c\/strong\u003e pair it with \u003ca href=\"\/en\/products\/lavandula-angustifolia-lavande-vraie\"\u003eLavandula angustifolia\u003c\/a\u003e — the lavender's fragrant purple spikes and the Buddleja's red panicles attract butterflies, bees and bumblebees together in an uninterrupted midsummer ballet.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFor a spectacular red and purple contrast,\u003c\/strong\u003e surround it with an \u003ca href=\"\/en\/products\/agapanthus-poppin-purple\"\u003eAgapanthus 'Poppin Purple'\u003c\/a\u003e bearing deep purple umbels — crimson-red and royal purple create a theatrical summer palette.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFor a harmonious pink and red palette,\u003c\/strong\u003e add a \u003ca href=\"\/en\/products\/hibiscus-syriacus-hamabo\"\u003eHibiscus syriacus 'Hamabo'\u003c\/a\u003e with large pale pink flowers and a purple centre — both shrubs flower at the same time, creating a deeply romantic red-and-pink duo.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTo enhance the crimson-red colour,\u003c\/strong\u003e place the pot inside a \u003ca href=\"\/en\/products\/pot-capi-nature-groove-taupe\"\u003eCapi Nature Groove taupe decorative pot\u003c\/a\u003e with subtle vertical ridges — the natural neutral taupe does not compete with the flowers and lets the vibrant blooms take centre stage.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp class=\"micro-tip\"\u003eA single Buddleja instantly turns a balcony into a butterfly-watching observatory — a garden-inspired touch teeming with life all summer, without intensive care.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection id=\"tips\" class=\"product-section\" aria-labelledby=\"tips-title\"\u003e\n  \u003ch2 id=\"tips-title\"\u003eVerdeia tips\u003c\/h2\u003e\n\n  \u003cul class=\"verdeia-tips\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrune hard at the end of winter:\u003c\/strong\u003e cut all branches back to 20–30 cm above the ground in February–March. Buddleja flowers on new wood, and this severe pruning is essential for abundant flowering and to prevent a leggy shape over the years.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCut off faded panicles in summer:\u003c\/strong\u003e remove each panicle as soon as it fades to extend flowering by several weeks. This also prevents self-seeding (Buddleja is classified as invasive in some regions).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnjoy the living spectacle:\u003c\/strong\u003e place the Buddleja somewhere visible from indoors or near an outdoor seating area. Its flowers continuously attract butterflies and bees — a truly natural show throughout the season.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection id=\"caracteristiques\" class=\"product-section\" aria-labelledby=\"caract-title\"\u003e\n  \u003ch2 id=\"caract-title\"\u003eTechnical specifications\u003c\/h2\u003e\n\n  \u003cul class=\"tech-details\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBotanical name:\u003c\/strong\u003e \u003cem\u003eBuddleja davidii\u003c\/em\u003e 'Royal Red'\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCommon name:\u003c\/strong\u003e Red Butterfly Bush, Summer Lilac\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFamily:\u003c\/strong\u003e Scrophulariaceae\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e China, naturalized in Europe\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSize on delivery:\u003c\/strong\u003e H45 cm | Pot Ø17 cm\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMature height:\u003c\/strong\u003e 2 to 4 metres, very fast growth\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLight:\u003c\/strong\u003e full sun essential\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWatering:\u003c\/strong\u003e regular in summer when grown in a pot; tolerates drought well once established\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHardiness:\u003c\/strong\u003e very hardy down to -20 °C\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoil type:\u003c\/strong\u003e any type, well-draining; tolerates poor and chalky soils\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGrowth:\u003c\/strong\u003e very fast, upright shrub-like habit that later spreads\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFoliage:\u003c\/strong\u003e deciduous, grey-green with a silvery underside, lance-shaped\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlowering:\u003c\/strong\u003e July to September, long, fragrant, conical panicles in deep crimson red\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNectar-rich:\u003c\/strong\u003e exceptionally attractive to butterflies, bees and bumblebees\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e very easy, annual pruning essential\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToxicity:\u003c\/strong\u003e non-toxic\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDecorative style:\u003c\/strong\u003e Pollinator Balcony \/ Biodiversity Garden \/ Country Style\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp class=\"micro-tip\"\u003eEvery plant is unique: the photos show an example of its appearance. The number of panicles, exact height and intensity of the crimson-red colour naturally vary from one plant to another and according to the amount of sunlight received.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003c\/section\u003e","brand":"Everspring","offers":[{"title":"Default Title","offer_id":57278116266249,"sku":"48551","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/1006\/5673\/files\/thumbnail_2000_4249fb5f-c497-4424-ab9a-5167566f90a7.jpg?v=1787752032","url":"https:\/\/verdeia.eu\/en\/products\/buddleja-davidii-royal-red","provider":"Verdeia","version":"1.0","type":"link"}