




❤️ Large raspberry-red flower heads • 🔁 Repeat flowering from June to October • 🌸 Delivered in bud, 7 to 12 flower heads • ⛅ Partial shade • ❄️ Hardy down to -25 °C • 🪴 Compact habit, ideal for a pot
Hydrangea macrophylla Forever & Ever® Red is a mophead hydrangea from a repeat-flowering series: it flowers both on the previous year's wood and on the current year's shoots. A European horticultural selection, it has the most intense color among the outdoor flowering plants in the catalog, with flowering that continues to renew until October.
Where a classic hydrangea remains flowerless if frost or overly severe pruning has removed the previous year's buds, Forever & Ever® produces flowers again on its new shoots. Delivered in bud, standing 55 cm tall in a 23 cm pot, it bears 7 to 12 flower heads that open pale green before turning raspberry red.
Which hydrangea should you choose?
The Hydrangea varieties in the catalog do not all have the same flowering or uses:
- Forever & Ever® (this plant) — repeat-flowering: it flowers again on the current year's shoots, even after a harsh winter or an incorrect pruning. The safest choice for flowering every year.
- Magical® Revolution — flowers that change color from July to October, a variety that has received an award from the Royal Horticultural Society. The most spectacular in late summer.
- Magical® Jewel — starts lime green and ends deep purplish red. The most contrasting in the series.
- Magical® Greenfire — pink with green flames. The most tolerant of full sun.
- Magical® Noblesse — almond green, then pure white, then bright green. The best suited to shade.
- Magical® Ruby Tuesday — from green to deep red. The deepest red in the series.
- 'Pink Annabelle' — Hydrangea arborescens with large flower heads on sturdy stems, to be cut back hard every winter. The hardiest.
- Hydrangea petiolaris — the only climber, ideal for covering a wall in the shade.
Forever & Ever® is also available in Blue, Pink, White and Purple.
Light & location
Red is the color most affected by afternoon sun: the petals burn and turn brown at the edges, whereas in partial shade they retain their vibrancy for several weeks.
- Exposure: partial shade, morning sun or light afternoon shade.
- Location: east- or north-west-facing terrace, entrance, base of a wall, shady courtyard.
- Hardiness in a pot: down to -25 °C — it can stay outdoors in winter.
- Soil type: moist, rich, neutral to slightly alkaline — this is what preserves the red color.
In front of a light-colored wall, the red stands out more than amid lush vegetation, where it blends into the greens.
Watering & care
The hydrangea is one of the most water-hungry shrubs in the catalog, and a lack of water quickly shows on its leaves: browning edges or leaves falling in midsummer indicate a substrate that is too dry.
- Watering: plentiful and regular — every two to three days in summer, much less in winter.
- Water: tap water is suitable — the limescale even helps keep the red color.
- Fertilizer: fertilizer for flowering plants, from March to July — avoid fertilizers for blue hydrangeas, which contain aluminum sulphate.
- Pruning: remove faded flowers just above the first pair of buds, in March.
- Repotting: into a wider pot the following spring, using potting soil for flowering plants.
Removing faded flowers during the summer encourages the production of new flower heads on the current year's shoots.
Decor ideas & plant pairings
A red this rich catches the eye from a distance: choosing the right exposure for each plant allows you to pair it with neighbors that enhance it without competing with it.
- For a bold contrast, pair it with Hydrangea 'Strong Annabelle' — same exposure, same water requirements, and the pure white makes the red even more vivid.
- For a color echo, place a Photinia 'Little Red Robin' standard behind it — its young red shoots pick up the color of the flowers higher up, and its evergreen foliage takes over in winter.
- To dress the base, plant a Carex 'Ice Dance' at the edge of the pot — its cream edging brings light beneath the large dark flower heads.
- To enhance the pot, choose the Capi Nature Skin anthracite pot — the dark gray gives the red a depth that terracotta, too similar in tone, would stifle.
Let the last flowers dry on the plant in autumn: they take on burgundy tones and remain decorative all winter.
Verdeia tips
- Keep the soil neutral: in ericaceous soil, the hydrangea absorbs aluminum from the soil and the red turns purple. Potting soil for flowering plants and tap water are enough to preserve the original color.
- Never cut the stems in autumn: the dried flowers protect the buds from the cold. Wait until March to remove them.
- Leave it outside in winter: hardy down to -25 °C, it needs the cold to flower again properly. In a pot, a few precautions against frost are enough, such as raising the pot so that it does not remain in the water.
Technical specifications
- Botanical name: Hydrangea macrophylla Forever & Ever® Red
- Common name: Red repeat-flowering hydrangea
- Family: Hydrangeaceae
- Origin: European horticultural selection
- Size on delivery: H55 cm | Pot Ø23 cm, 7 to 12 flower heads in bud
- Habit: bushy, compact and rounded
- Mature height: 75 to 90 cm tall and wide
- Flowering: repeat-flowering, from June to October, on old and new wood
- Exposure: partial shade
- Watering: generous and regular during the season
- Soil type: moist, rich, neutral to slightly alkaline
- Hardiness: down to -25 °C
- Foliage: deciduous
- Care: easy
- Toxicity: toxic if ingested by animals and children
- Decorative style: Countryside / Romantic / Patio
Each plant is unique: the number of flower heads and the exact shade of red naturally vary depending on the flowering stage and the acidity of the substrate.
Your plant, delivered with care
Every plant is hand-packed in a box specially designed for plants — secured, protected, ready to travel. It arrives in perfect condition, roots intact and foliage preserved, ready to take its place in your home.
Our Verdeia commitments
FAQ – Everything to know before adopting your Verdeia plant
How are my plants prepared before shipping?
All our plants are selected from our European partner nurseries. Before shipping, they are watered, cleaned, and protected with breathable, secure packaging. Each package is designed to ensure your plant arrives in perfect health, without any transport-related stress.
Will the plant look exactly like the photo?
The photos accurately represent the variety and the stated size. Since each plant is unique, slight differences in shape, foliage, or color may occur — and that’s part of their charm.
What are the delivery times and conditions?
Orders ship within 48 working hours, with tracked delivery in 2 to 5 working days via DPD. Shipping costs and the free-shipping threshold depend on your country — see our delivery page. You receive a tracking link as soon as your parcel leaves.
What should I do when my plant arrives?
Open your package as soon as you receive it and carefully remove the plant from its packaging. Let it acclimate for 24 hours in its new environment before watering. If it has been slightly stressed during transport, it will recover its shape after one or two days in the light.
What should I do if my plant arrives damaged?
Contact us within 48 hours with a photo of the issue. Our team will assess the situation and offer you the best solution: replacement, partial refund, or recovery advice.
Can I return a plant?
Since plants are living beings, standard returns are not possible. However, we guarantee good health upon delivery: if the plant arrives damaged, it will be replaced free of charge. For any other cases (order error, decorative pot, accessory), returns are possible within 14 days.

