Hydrangea macrophylla Forever & Ever® Purple (Reblooming hydrangea) — H55 cm | Pot Ø23 cm
- Regular price
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€57,95 - Regular price
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- Sale price
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€57,95
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Frequently asked questions
What is the difference between a purple hydrangea and a blue hydrangea? Purple retains a more intense purplish hue, whereas blue requires distinctly acidic soil to remain a clear blue.
Which plants pair well with a purple hydrangea? It pairs well with fine foliage and white flowers, such as a variegated Carex or a 'Strong Annabelle' hydrangea.
Shipping & packaging
Shipped within 24/48 hours via DPD
- Delivery in 2 to 5 working days
- Eco-friendly packaging: recyclable boxes and biodegradable materials
- Special protection so your plant arrives in perfect condition
- Tracking link sent by email as soon as your parcel ships
- Shipping costs and the free-shipping threshold depend on your country — see our delivery page
ZEN ARRIVAL GUARANTEE
We guarantee that your plants will arrive in perfect condition. If your plant arrives damaged or in poor condition:
- Contact us promptly at hello@verdeia.eu with photos
- We will find the right solution for your situation
- No return needed — we trust you
The guarantee covers: damage in transit, plants severely weakened on arrival, and order preparation errors.
CARE TIPS ON ARRIVAL
To help your plant settle in for the long term:
- Unpack your plant immediately and inspect it
- Let it acclimatize for 24-48h in a bright spot out of direct sunlight
- Check the soil moisture before watering (dry surface = light watering)
- Wait 2-3 weeks before repotting, if needed
- Keep it away from heat sources and drafts
- Gently wipe the leaves to remove dust
Need help? Contact our team at hello@verdeia.eu or via chat.
💜 Large deep-violet flower heads • 🔁 Repeat flowering from June to October • 🌸 Delivered in bud, 7 to 12 flower heads • ⛅ Partial shade • ❄️ Hardy down to -25 °C • 🪴 Compact habit, ideal in a pot
Hydrangea macrophylla Forever & Ever® Purple is a mophead hydrangea from a repeat-flowering series: it flowers both on the previous year's wood and on the current year's shoots. A European horticultural selection, it is the rarest shade among the plants to grow in partial shade in the catalog, with flowering that continues to renew until October.
Where a classic hydrangea remains flowerless if frost or overly severe pruning has removed the previous year's buds, Forever & Ever® forms flowers again on its new shoots. Delivered in bud, standing 55 cm tall in a 23 cm pot, it bears 7 to 12 flower heads that open pale green before turning violet.
Which hydrangea should you choose?
The Hydrangea varieties in the catalog do not all have the same flowering or uses:
- Forever & Ever® (this plant) — repeat-flowering: it flowers again on the current year's shoots, even after a harsh winter or incorrect pruning. The safest choice for flowering every year.
- Magical® Revolution — flowers that change color from July to October, a variety awarded by the Royal Horticultural Society. The most spectacular in late summer.
- Magical® Jewel — starts lime green and finishes deep blue. The most contrasting in the series.
- Magical® Greenfire — pink streaked with green. The most tolerant of full sun.
- Magical® Noblesse — almond green, then pure white, then bright green. The best suited to shade.
- Magical® Ruby Tuesday — from green to intense red. The deepest red in the series.
- 'Pink Annabelle' — Hydrangea arborescens with large flower heads on sturdy stems, to be cut back hard every winter. The hardiest.
- Hydrangea petiolaris — the only climber, perfect for covering a wall in the shade.
Forever & Ever® is also available in Blue, Pink, Red and White.
Light & location
Purple is a dark color that gets lost in dense shade and fades in strong sun: soft, bright light, without direct afternoon sun, brings out its full depth.
- Exposure: partial shade, morning sun, or light afternoon shade.
- Location: east- or northwest-facing terrace, entrance, base of a wall, shaded courtyard.
- Hardiness in a pot: down to -25 °C — it stays outdoors in winter.
- Soil type: cool, rich, and slightly acidic — this is what keeps the purple deep.
In front of a light-colored wall or beside white flowers, the purple stands out; against a dark hedge, it disappears.
Watering & care
The hydrangea is one of the most water-hungry shrubs in the catalog: in a pot, checking the moisture with your finger every two days in summer prevents thirst stress, and yellow leaves between the veins indicate water that is too hard.
- Watering: generous and regular — every two to three days in summer, much less in winter.
- Water: rainwater preferably — hard water makes the purple turn pink.
- Fertilizer: fertilizer for ericaceous plants, from March to July.
- Pruning: remove faded flowers just above the first pair of buds, in March.
- Repotting: into a wider pot the following spring, using a mix of potting soil and ericaceous compost.
Removing faded flowers during the summer encourages the production of new flower heads on the current year's shoots.
Decor ideas & plant combinations
Purple is a characterful color that needs light-colored neighbors to express itself, especially on a partially shaded balcony where the light is already filtered.
- For luminous contrast, pair it with Hydrangea 'Strong Annabelle' — same exposure, same water requirements, and the white makes the purple sing.
- To dress the base, plant a Carex 'Ice Dance' at the edge of the pot — its cream edging brightens the base of the large dark flower heads.
- For a graphic backdrop, place a Fargesia 'Moontears' behind it — a non-running bamboo, its fine, light foliage sets off the mass of flowers.
- To enhance the pot, choose the Capi Nature Groove taupe pot — its warm shade softens the purple, whereas a black pot would darken it.
Leave the last flowers to dry on the plant in autumn: they take on plum tones and remain decorative throughout the winter.
Verdeia tips
- Add ericaceous soil: a slightly acidic growing medium deepens the purple, while alkaline soil shifts it toward pink. A mixture of potting soil and ericaceous soil is enough to preserve the original color.
- Never cut the stems in autumn: the dried flowers protect the buds from the cold. Wait until March to remove them.
- Water in the morning, at the base: wet foliage in the evening encourages powdery mildew, while morning watering prepares the plant for the heat of the day.
Technical specifications
- Botanical name: Hydrangea macrophylla Forever & Ever® Purple
- Common name: Repeat-flowering purple hydrangea
- Family: Hydrangeaceae
- Origin: European horticultural selection
- Delivery dimensions: H55 cm | Pot Ø23 cm, 7 to 12 flower heads in bud
- Habit: bushy, compact and rounded
- Mature height: 75 to 90 cm tall and wide
- Flowering: repeat flowering, from June to October, on old and new wood
- Exposure: partial shade
- Watering: plentiful and regular during the season
- Water: rainwater preferably
- Soil type: cool, rich and slightly acidic
- Hardiness: down to -25 °C
- Foliage: deciduous
- Care: easy
- Toxicity: toxic if ingested by animals and children
- Decorative style: Country / Romantic / Terrace
Each plant is unique: the number of flower heads and the exact shade of purple naturally vary according to the flowering stage and the acidity of the growing medium.
Your plant, delivered with care
Every plant is hand-packed in a box specially designed for plants — secured, protected, ready to travel. It arrives in perfect condition, roots intact and foliage preserved, ready to take its place in your home.
Our Verdeia commitments
FAQ – Everything to know before adopting your Verdeia plant
How are my plants prepared before shipping?
All our plants are selected from our European partner nurseries. Before shipping, they are watered, cleaned, and protected with breathable, secure packaging. Each package is designed to ensure your plant arrives in perfect health, without any transport-related stress.
Will the plant look exactly like the photo?
The photos accurately represent the variety and the stated size. Since each plant is unique, slight differences in shape, foliage, or color may occur — and that’s part of their charm.
What are the delivery times and conditions?
Orders ship within 48 working hours, with tracked delivery in 2 to 5 working days via DPD. Shipping costs and the free-shipping threshold depend on your country — see our delivery page. You receive a tracking link as soon as your parcel leaves.
What should I do when my plant arrives?
Open your package as soon as you receive it and carefully remove the plant from its packaging. Let it acclimate for 24 hours in its new environment before watering. If it has been slightly stressed during transport, it will recover its shape after one or two days in the light.
What should I do if my plant arrives damaged?
Contact us within 48 hours with a photo of the issue. Our team will assess the situation and offer you the best solution: replacement, partial refund, or recovery advice.
Can I return a plant?
Since plants are living beings, standard returns are not possible. However, we guarantee good health upon delivery: if the plant arrives damaged, it will be replaced free of charge. For any other cases (order error, decorative pot, accessory), returns are possible within 14 days.